New Zealand Diploma in Business (Marketing and Sales strand)

Ara Institute of Canterbury Limited

Equip yourself with sales and marketing skills to drive the success of any business or organisation.This diploma is designed to equip you with marketing and sales skills that will enable you to contribute to the achievements of a business or organisation. You will develop knowledge and skills in marketing fundamentals, digital marketing, relationship management, marketing communications and brand management, as well as segmentation, targeting, positioning and buyer behaviour. To complement your technical marketing and sales learning, you’ll also study core areas of business including organisational structures and cultures, business functions and environments, and influences for change and innovation.