Master of Business Administration - Digital Transformation

Massey University

In this specialisation you will develop capability in managing the design and execution of new structures and processes to assist organisations to withstand the wave of digital disruption sweeping industry. You will also develop an understanding of how to develop new competitive digital business models and platform-based product offerings. Emergent trends including data analytics, artificial intelligence, sensors in the Internet of Things, and a focus on the customer experience through automation, are disrupting the business models of industries. They require novel market approaches and organisational restructuring to deliver value in a digital-platform orientated world.In the MBA Digital Transformation teaching is delivered by an experienced technology manager, who has been at the forefront of innovative technology adoption. With a focus on agile management methods, you will become literate and competent in market disruption management in ways that will enhance your global appeal to modern digitally focused organisations.