Bachelor of Sport in Sport Marketing and Management

University of Canterbury

UC's Bachelor of Sport will prepare you to make a meaningful impact in the diverse, ever-changing world of sport. It provides you with an overview of sport as a global culture and professional business, and the tools to help you inspire future athletes, individuals, and communities towards rewarding and more fulfilling experiences. This flexible degree allows you to focus on your sports of interest, with subject choices and customised experiences so you can go into any career in the growing sporting and fitness industries. Study Involve: Learn about all things sport - from scientific assessment, athletic technique and performance, fostering positive learning, to the business side of sport. Customise your study, with areas such as high-performance science, sport coaching and training, health and wellbeing, and management and organisation. Practicums, workshops, fieldtrips and lab work, and a 120-hour internship with a professional or community sport organisation in your final year of study. Part-time and online distance study options. Sport Marketing and Management study explores the business of sport and how it has grown into a massive profit-making industry across the world. Gain insight into all the inner workings of the sporting industry, including recruiting athletes, merchandising, events and promotions, and more. Minor in Sport Management UC also offers a minor in Sport Management within multiple degrees so you can upskill your other studies with specific knowledge around managing business processes in the sports industry. Study Involve: Learn end-to-end business processes in the sports industry, from financing to recruitment to creating a team brand. Develop strategies in management, team structure, and game theory to motivate your team towards success. Gain business knowledge of behind-the-scenes processes, such as connecting with sponsors and coordinating games and major events. Work experiences and an internship in your final year leading real sports teams.

Faculty of Health