Bachelor of Commerce with Honours in Marketing

University of Canterbury

The Bachelor of Commerce with Honours is for high-achieving students with a relevant bachelor's degree. A choice of seven subjects is available. As a Bachelor of Commerce with Honours graduate you will be able to: demonstrate in-depth knowledge and understanding of current theoretical concepts and frameworks within your major discipline think logically, analytically, and critically with respect to the academic literature in your major discipline plan and carry out a supervised programme of academic research that shows a sound understanding of ethical practice synthesise academic or professional literature and effectively communicate research orally and in written form. Marketing goes beyond advertising and sales pitches - it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits. UC’s Marketing degree is focused on building your practical skills and includes real-world marketing opportunities. Study Involve: Learn a wide range of skills, such as advertising products, digital marketing, understanding consumer behaviour, and customer experience. Opportunities to get involved in annual UC-wide competitions such as inter-university business challenges, entre for young entrepreneurs, and Te Pokapu Rakahinonga, UC Centre for Entrepreneurship that connects you with local businesses. Add Marketing study to many of UC’s degrees to learn about customer trends and experiences specific to your business interests.

UC Business School