Postgraduate Diploma in Arts in Public Relations and Digital Communications

Griffith College - Ireland

Develop your creativity and media industry skills to specialise in digital communications and public relations. This course is aimed at individuals who wish to take up employment as communications professionals, specifically within the public relations and communications industries. Designed and delivered by PR and journalism professionals and full-time academics, the course trains learners for public relations work with clients in the corporate, political and public affairs space. The Postgraduate Diploma in Journalism and Public Relations is accredited by the NUJ (National Union of Journalist) and Public Relations Institute of Ireland (PRII). Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content. Course Highlights: Learn the skills, strategies and tactics required to deliver an effective communications crisis response plan. Develop specific skills in content creation for public relations. Participate in regular on-campus PR events (e.g., Newsdays). Tailor the programme to interests, skills and career plans by choosing from a range of elective modules. Discounted membership rate for the National Union of Journalists (NUJ) and Public Relations Institute of Ireland (PRII), including the annual PRII National Conference. Obtain press passes to PR industry events. Develop an in-depth understanding of the theory and practice of public relations, political communications and corporate communications. Create high-quality media content and develop effective public relations strategies. Access to industry-standard digital communications technologies. PRII Members are eligible for a €500 discount off their tuition fee.

Faculty of Journalism and Media Communications