Marketing, Consumption and Society MSc

Ireland

11

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This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.

The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Among the core objectives of the programme are:

To provide an understanding of marketing as a business philosophy and organisational function.
To foster a critical appreciation of the discipline's major theoretical debates.
To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.

Khoa bạn sẽ vào học

Kemmy Business School

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
€17,544.00 (469,490,189 đ) một năm
Ngày bắt đầu

9 Tháng Chín 2024

Địa điểm

University of Limerick

Limerick,

Republic of Ireland

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Acceptable English Language qualifications include the following:

Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved
Irish Leaving Certificate English –Ordinary Level Grade D or above
TOEFL – 580 (paper based) or 90 (internet based)
IELTS – Minimum score of 6.5 with no less than 6 in any one component.
English Test for English and Academic Purposes (ETAPP) – Grade C1
GCE ‘O’ level English Language/GCSE English Language – Grade C or above
University of Cambridge ESOL –Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade A
GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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