Doctor of Philosophy in Management - Marketing and Consumer Behaviour

University of Guelph

The Marketing and Consumer Behaviour MCB field of the PhD program gives students a balanced foundation management theory to allow them to pursue research on consumer behaviour drivers and marketing trends. Our MCB students investigate strategic marketing planning and implementation issues and use cutting-edge analytical tools to generate insights into consumer purchasing patterns. Timeline: After completing coursework and a qualifying exam, students devote the remainder of their time in the program to the completion and defence of a doctoral dissertation.