Diploma in Public Relations

Canada

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PROGRAM OVERVIEW

Public relations are a dynamic and exciting field. Public relations specialists are expert communicators who manage and maintain a positive public image for their clients, whether it’s a politician, a large corporation, a non-profit organization or a small business. This program prepares students to competently enter the professional world of public relations with knowledge and skills that include writing for newspapers, feature articles, and preparing public and private presentations. Students will also learn how to shoot and edit professional photos, develop internal and external corporate communications plans, event plans, sponsorship plans, and learn how to handle crisis response. Social media, entrepreneurship, marketing, advertising and working with media are also elements of this in-depth program.

PROGRAM HIGHLIGHTS

Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world.

Professional equipment includes: radio booths, video editing bays, green screen technology and various visual design software programs.

Hands-on learning includes: Event production, small business creation, creating professional videos using industry-standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more.

Two work placement opportunities, which give students the chance to put their PR skills to use in the real world. Numerous opportunities exist locally and out of town for work placement as well as employment in a wide variety of business, industry, institutional and non-profit organizations.

CAREER OPPORTUNITIES

The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.

Program Vocational Learning Outcomes

Public Relations (Ontario College Diploma) (MTCU Code 50243)

The graduate has reliably demonstrated the ability to:

Participate in the planning of public relations activities, including the development of clear, measurable communication objectives and project budgets and selection of strategies, tactics, tools and resources to support a range of stakeholder relationships and organizational objectives.
Support the implementation and management of strategies, tactics, budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
Write and edit clear, accurate, targeted copy appropriate for the chosen channel(s) and to a specified deadline.
Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to support the production of effective, timely communications appropriate for diverse channels and audiences.
Use information sources, research tools and results, and apply analytical skills to support the development of communication objectives, selection of strategies and tactics, and measurement of the impact of public relations activities.
Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.

Khoa bạn sẽ vào học

Downtown Campus

Các hình thức học tập

Toàn thời gian (2 năm)

Học phí
CAD$15,631.19 (284,412,239 đ) một năm
Fall: CAN $8,398.32; Winter: CAN $7,232.87

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

Tháng Chín 2024

Địa điểm

Downtown Campus

Centre for the Arts,

201 Riverside Drive West,

WINDSOR,

Ontario (ON),

N9A 5K4, Canada

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

High school diploma/graduation certificate and transcript or equivalent in original language and English translation.

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:

Grade 12 English(C) or (U)

English Proficiency Requirements:

IELTS overall band of 6.0.

PTE (Pearson Test of English) minimum score 60

TOEFL overall 83.

CAEL minimum score 60

CELPIP General 7.0 in each module.

Application deadline: Fall Term: February 1st

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường St. Clair College

Sinh viên St. Clair College học được nhiều điều mới mẻ, có nhiều mối quan hệ lâu dài và có kỹ năng để thành công trong sự nghiệp.

  • Trường chuyên về nghệ thuật ứng dụng và công nghệ
  • Ba cơ sở ở Ontario
  • 120 chương trình cấp chứng chỉ, cấp bằng và chứng chỉ cao học
  • Tỷ lệ sinh viên có việc làm sau tốt nghiệp đạt 87,5%

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