Bachelor of Commerce in Marketing (Honours)

MacEwan University

The marketing major curriculum provides students with both breadth and depth of study in general education, core business topics, and marketing-specific study. The Marketing major focuses on marketing fundamentals, strategy, analysis, and quantitative measurement. The focus on marketing strategy will provide students with an understanding of the marketing function and how that aligns with other organizational functions. Marketing research drives not only promotion (of which advertising is one small component) but also price, placement, and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. Students will undertake projects that involve conducting research and analyzing marketing metrics. Students will be prepared for strategic roles in public, private, and non-profit organizations’ marketing departments as well as other departments in which marketing is a key component. The context in which students will be studying includes local, national, and international marketing initiatives.