Bachelor of Business Administration in Marketing

St. Francis Xavier University

Marketing is about understanding consumers and what they value and creating and communicating solutions to their problems. Marketing is both an art and a science. This is a diverse field where professionals may be involved in the development of new products, services or ideas, analyzing and interpreting Big Data, determining ways to leverage and enhance demand, developing creative content that effectively communicates value, and relationship management. Marketing professionals utilize a variety of technologies including analytical software, social media, and mobile technologies. Marketing professionals are employed in diverse organizations in for-profit, non-profit, and public sectors.The Marketing program offers students a comprehensive foundation in marketing theory and practice through courses in consumer behaviour, marketing management, professional sales, and business ethics. It allows students to explore new marketing opportunities in social media marketing, digital marketing, and mobile commerce. Specialized courses that permit students to explore analytics in more depth are also available. Our program includes many experiential learning opportunities using cases, hands-on exercises, simulations, company visits, and real-world projects.