Bachelor of Business Administration - Marketing Specialty

Okanagan College

This unique four-year degree program focuses on business in the Canadian and international context. Year one of the program provides a solid foundation in general business. In subsequent years, specializations are available in Accounting, Financial Services, Hospitality and Tourism Management, Human Resources Management, Management, and Marketing. A General Studies specialization is also available to those who want to take elective courses from a variety of specialties. Business and non-business electives are also part of the program. If your dream doesn’t fit neatly into one of the specialties listed above, then you can customize your BBA to focus on the topics and areas of most importance to you and to your future. This flexibility allows you to create a degree that is truly yours. Get started by downloading the BBA degree planner. More than simply theory, our business program is based on students applying what they learn in a practical use setting. Your professors have real-life expertise and will design projects that allow you to use your growing knowledge in a hands-on manner, often connecting you directly to local business owners for authentic results.Marketing is a lot more than just advertising. As a marketer, you plan the design of products, price them, promote them and ensure they are available to the marketplace. This requires you to find innovative ways to connect with and understand your consumers. You will be using your creative skills in areas such as market research, digital marketing, consumer behaviour, marketing communications, event planning, branding, customer relationships and sales.

Okanagan School of Business