Bachelor of Business Administration Majoring in Marketing

University of New Brunswick

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it. Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real-world experience and perspectives. In fact, many of your marketing courses allow you to apply your learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.Experiential learning:Marketing internshipCo-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.Coursework requiring partnerships with local businesses to develop marketing strategies

Faculty of Management