Bachelor of Business Administration in Digital Business Design (Saint John)

University of New Brunswick

University of New Brunswick Saint John BBA students who major in the Digital Business Design Program are introduced to the relationship between business and networked online commerce. Whether you are interested in marketing, accounting, process design, operations, strategy, human resources, or organizational change, success in today’s business environment depends on the ability to take advantage of e-business strategies. UNB Saint John is a leader in the field of Digital Business Design, and will equip students for positions in traditional firms and new technology startups, or give them the skills to start their own businesses. Our graduates also have the knowledge and skills to qualify for other professional programs or graduate studies.Compulsory coursesIntroduction to Electronic CommerceTechnology Fundamentals of Electronic CommerceIndustry Impact of Electronic CommerceMarketing on the InternetLegal, Privacy and Security Issues in Electronic CommerceOrganizations and Electronic Commerce