Graduate Certificate of Applied Digital Marketing

Edith Cowan University

This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketingConfidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals as well as for those who own or manage a small to medium business enterpriseStudents will critique topical current and relevant issues to modernday marketing practice and will learn how to think strategically when it comes to social and digital media Students will also use industrystandard software and technology to apply these skills Some of the tools students will work with include Synthesio and Hootsuite for publishing engaging and analysing social media content and trends WIX to create publish and manage website content Google Analytics to analyse website performance and Gaze Recorder to analyse the effectiveness of digital content on a websiteAll students will have the opportunity to develop a digital marketing plan for a real organisation and will learn how digital analytics Search Engine Optimisation and artificial intelligence amongst other digital technologies can be applied to develop new products or services and strategic marketing plans to assist in organisational success

School of Business and Law

107237A