Graduate Certificate in Business (Marketing)

Queensland University of Technology

Program overviewLearn the latest theories, concepts, and techniques in marketing.Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Successful graduates receive 1 semester of credit (advanced standing) towards QUT's Master of Business (Marketing) degree.Complete on campus in 1 semester (six months) full-time.Careers and outcomesMarketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills, and expertise to advance your career and confidently step into a senior strategic marketing role.Possible careersChief marketing officer (cmo)Content marketing managerDigital marketing managerE-commerce managerManager of market researchMarketing operations managerProduct/ brand manager

Faculty of Business and Law

031769E