Diploma of Marketing and Communication

Australian Pacific College

Develop your theoretical skills and knowledge in digital and creative thinking so that you can drive measurable marketing success for an organisation or business area.

The Diploma of Marketing and Communication reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Course Structure

• Marketing Communication Plans
• Marketing Projects
• Marketing Opportunities 1
• Marketing Mix
• Persuasive Copywriting
• Market Research 1
• Marketing in a Digital World
• Marketing Audit
• Analyse Data
• Concept Development
• International Markets