Certificate IV in Marketing and Communication

Australian Pacific College

Launch your marketing career by learning the foundational concepts of consumer behaviour, leadership skills, and networking.

The Certificate IV in Marketing and Communication is designed to introduce you to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.

Graduating from this qualification will enable you to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

Course Structure

• Marketing Activities
• Consumer Behaviour
• Complex Documents
• Marketing Communication A
• Marketing Communication B
• Presentation Skills
• Marketing Ideas
• Fundamentals of Public Relations
• Products and Services
• Digital Media
• Stakeholder Interactions
• Creative Collaboration