By choosing to study Imagine Education’s Advanced Diploma of Marketing and Communication you are opening yourself up to very high-level career opportunities in an area recognized as having strong-growth over the next 5-years. Over 32-weeks students will gain the skills and confidence to lead and manage teams of staff and perform at a managerial level. You will learn key advanced skills including how to develop and implement diversity policy, business plans, strategic plans, marketing plans and how to manage risk. Students studying this qualification may choose to complete a generic marketing qualification or specialize in direct marketing, public relations, or international marketing. Once you have completed this course you will be qualified to pursue a career in such high-level and in-demand roles as marketing director or strategist, and national, regional, or global marketing manager.
Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.Pre requisites: Completion of BSB52415 Diploma of Marketing and Communication OR Completion of the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
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