Bachelor of Creative Arts - Public Relations

Bond University

The Bachelor of Creative Arts is an innovative program that tailors its offerings to students’ unique ambitions and interests. The personalised nature of the program empowers students to identify their ambitions, and then equips them with the skills, theory and practice to navigate existing pathways-or design their own. All students begin with creative writing subjects to develop a range of foundation skills in creative thinking and narrative. Students also select a specialist creative major (Advertising Communication & Society Corporate Storytelling Digital Media Film & Television Journalism Media Studies Public Relations, or Social Media). Within their creative specialisation, students learn through a hands-on, project-based approach to learning, where they are encouraged to develop industry relationships, undertake creative internships, and practice and publish within their chosen creative niches. Creative industries are a core part of Australia’s emerging services economy, and creative practitioners and innovators are increasingly finding themselves working and collaborating across boundaries. Bond’s Bachelor of Creative Arts is an innovative program that tailors its offerings to a student’s unique ambitions and interests. The personalised nature of the program will empower you to identify your own ambitions, and equip you with the required skills, understanding, and practice to navigate existing pathways-or design your own. Within your creative specialisation, you will benefit from a hands-on, project-based approach to learning, where you will be encouraged to develop industry relationships, undertake creative internships, and practice, and publish works within your chosen creative niches. This flexible program enables students to ground their creative endeavours within a third major.

Faculty of Society and Design

092144M