Bachelor of Commerce - Marketing

The Australian National University

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.Application of knowledge and skillsGraduates with a marketing major will demonstrate the application of knowledge and skills:with judgment, planning, and problem solving in scholarship, practiceto adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques and,to seek further marketing learning and insight through their own learning and professional practice, and professional development.Learning OutcomesDemonstrate knowledge of fundamental marketing concepts, theories and their applications with cognitive insight, technical analysis, creativity and strategic thinkingApply critical and analytical thinking through marketing knowledge to address marketing problems through evidence led decisions based on conceptual frameworks, market data and statistical analysis

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