Bachelor of Business - Marketing

Monash University

The world of business is challenging, fast-paced and constantly evolving. From finance to food, engineering to entertainment, every industry needs people with business skills. Whether youre interested in working for a large corporation, managing a business or becoming an entrepreneur, you need to know how to thrive in a competitive business landscape. In this course you will develop broad business knowledge and acquire expertise in your chosen area of business practice. With 12 majors to choose from and 10 double-degree options on offer, you will have genuine diversity and depth of choice in your business studies at Monash. Comprehensive and flexible, the Bachelor of Business offers you a range of options to help you develop the skills youll need to have a successful business career. Were all about choice, offering you more majors to provide genuine diversity across all areas of business. Whether youre creative, people-focused or have a passion for numbers, in business there is something for everyone. Enhance your learning experience at Monash through a range of co-curricular activities that develop your critical thinking, communication and negotiation skills. These activities also increase your employment opportunities through: Internships with leading companies and brands, International exchange programs with one of our 150 partner universities around the world, Leadership and professional development programsand Networking opportunities with business leaders. A degree from an internationally recognised business school such as Monash will make you employable across the globe. It gives a broad range of career options in fields such as accounting, economics, marketing, management, sports, consulting, information technology, government, health care, international business and taxation. You can use your professional skills to work in general management and operations, or become a leader in your chosen field. High achieving students will be eligible for selection to the Monash Business School Scholars Program.A strong marketing strategy is what separates the brands you recognise from the ones you dont. Marketing is about more than just sales or advertising – its actually a dynamic, complex activity that focuses on providing value to both organisations and consumers. A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.

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