Bachelor of Business - Marketing and Martech

Western Sydney University

In a fast-changing world, critical thinking, adaptability, and resilience are essential skills for future success. The Bachelor of Business is a future-focused degree designed to equip you with the knowledge, mindset, and tools to thrive in an evolving global economy. Delivered by experienced lecturers in state-of-the-art learning spaces, this program combines academic excellence with real-world relevance. Throughout your studies, you'll build essential employability skills in critical thinking, problem solving, teamwork, and agility. These skills are embedded across each year of the degree and applied through work-integrated learning experiences, including internships and industry projects. You'll also receive support through mentorship, career guidance, and networking opportunities to help you turn your ideas into action and make confident career decisions. This innovative degree places a strong emphasis on the intersection of business, technology, innovation, and social purpose. You’ll learn to drive innovation, apply sustainable business strategies, and engage critically with the United Nations' Sustainable Development Goals (SDGs), preparing you to become a responsible and ethical leader in your field. Build on your strengths and interests by specialising in one of ten majors: Accounting, Applied Finance and FinTech, Business Analytics, Economics, Human Resource Management, International Business, Management, Marketing and MarTech, Property, or Sport Management. This diverse range of study areas opens the door to exciting and varied career opportunities, both locally and globally. Those undertaking the Sports Management major will have an opportunity to apply skills and knowledge gained from this degree in a workplace setting, through an internship or an engaging work-integrated learning experience. The School of Business is AACSB accredited, the longest standing and most recognised form of specialised business program accreditation, a reflection of the School’s ongoing commitment to excellence in teaching, research, curriculum development and learner success.Marketing plays a critical role in every organisation as a core function that enables organisations to strategically understand customer needs in the new age of digitalisation, where technology has become a key channel of engagement between buyers and sellers. This major is designed to equip you with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. You will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.

School of Business

089205G