Bachelor of Business (Majoring in Marketing for the Digital Age)

James Cook University (Singapore Campus)

Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help their companies into the most favourable positions and to speak directly to their customers through traditional advertising, digital marketing and social media. With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, mastering critical thinking and problem solving and developing industry knowledge by creating sustainable marketing strategies for real-world businesses. The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in advertising, promotions and mobile marketing, social media marketing and digital analytics for marketing.