Undergraduate Certificate in Marketing Analytics

Wilmington University

Today’s marketing professional must know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI. Wilmington University’s Dual-Credit Certificate in Marketing Analytics consists of five courses from both the marketing and data analytics degree programs to ensure that students gain a diverse skill set that can be applied to a multitude of job functions.

The marketing landscape is changing from a product-focused approach to a customer-centric approach and, because of this, employers have listed marketing analytics as a highly valued skill set for new hires. Today’s marketing professional must not only know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI. This certificate is five courses and utilizes classes from both the marketing and data analytics degree programs. Note: Students are held to all prerequisite requirements some students may require more than 5 courses to complete this certificate.

The marketing landscape is evolving from a product-focused approach to a customer-centric approach and, because of this, employers have acknowledged the importance of data-driven marketing. Marketing analytics is a highly valued skill set for new hires who can extract and analyze the tremendous amount of information now available to marketers.