Master of Science Digital Marketing

Sacred Heart University

Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy. At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller. In the MS in Digital Marketing program, you will also- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Learn to take a marketing campaign from strategy and lead generation to analytics and optimization. Develop and evaluate marketing plans that harness the power of digital media. Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands. Learn to use social media to promote brands and engage with customers. Learn from real-world examples and actual clients, and connect with the community through projects, internships and courses that support local organizations, start-ups and community centers.

Jack Welch College of Business and Technology