Marketing Analytics (M.S.)

Illinois Institute of Technology

Strategic marketing and analytics go hand–in hand to create value at all types of successful companies. In Illinois Tech’s M.S. in Marketing Analytics program, we focus on future-forward marketing practices and analytics methods and technologies, so you are ready to make your mark. You’ll be immersed in a curriculum ranging from marketing strategy and database design to predictive analytics, all taught in hands-on courses by highly respected faculty with industry experience. Graduate as a confident marketing analytics professional who can turn data into actionable insights that drive digital marketing campaigns with impact. Whether you are launching your career, upskilling for career advancement, or planning a career shift, Illinois Tech’s industry-focused M.S. in Marketing Analytics degree can take you to the leading edge of a growing field. Build your analytics skills, such as modeling, optimization, and data mining, to inform managerial decision-making. Learn how to develop and implement integrated digital marketing campaigns. Prepare for careers in market research and management, social media marketing, product or brand management, and more. Flexibility for working professionals includes evening and Saturday courses, part-time or full-time enrollment, and our location in the heart of Chicago’s global business center. With Illinois Tech’s connections, you’ll have access to opportunities for networking, internships, and jobs.

Stuart School of Business