Bachelor of Science in Digital Marketing Technology

Kings Education - United States

The future of digital marketing is rapidly changing and it has led to the creation of a new type of professional who understands marketing and the technology that drives a business's marketing efforts. UW-Stout's Bachelor of Science (B.S.) in Digital Marketing Technology is designed to provide you with the skills and expertise necessary to thrive in the ever-changing digital world.Digital Marketing professionals are sometimes called Marketing Technologists, but there are a number of other titles for people with these skills. Marketing Technologists must be well versed in areas such as HTML5 / CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation and multimedia. The program's multidisciplinary approach combines applied theory and hands-on learning to explain digital marketing strategies, tactics and tools that prepare you to: Create original content that employs marketing research to achieve organizational goals for digital distribution. Develop web applications utilizing industry standard markup, protocols and languages. Evaluate processes related to user analysis, design, development, and implementation. Use data to support dynamic user interaction with digital content. Design and implement information and navigation plans using the principles of information architecture.