Bachelor of Science in Business Administration - Sports and Entertainment Management

Webster University

The bachelor of science (BS) in business administration program presents a business as a system of interrelated functional areas working together to fulfill strategic goals in a complex competitive environment. The purpose of the BSBA program at the Walker School is to produce graduates who have the knowledge and skills to be upwardly mobile within any type of business organization. Students may choose to pursue the BSBA on its own or may choose to pursue one of several specialized emphases. The emphasis in sports and entertainment management is designed to provide students with the knowledge, skills and tools necessary to succeed in the business-side of sports and entertainment. The administration of academic and professional sports and athletic franchises is a large and growing business in the United States and around the world. Sometimes overlooked but also important is the use of professional sports venues to host live entertainment events (concerts, ice events, children's shows). Recognizing the importance of both sports and entertainment, this program provides an inclusive approach providing graduates the skills necessary to be successful in both areas of business.