Psychology and Digital Marketing - BSc (Hons)

University of Roehampton

The BSc Psychology and Digital Marketing allows you to understand what drives human behaviour while developing the skills to create impactful, data-driven marketing strategies.You will take a scientific approach to psychology, exploring how biological, cognitive, and neural processes shape behaviour, alongside social and environmental influences, and apply this knowledge in the fast-paced world of digital marketing.You will build a strong foundation in core areas of psychology while developing expertise in modern marketing practices, from consumer insights to digital strategy. By combining theory with real-world application, you will learn how to influence audiences, interpret data, and design campaigns that deliver meaningful results in an ever-evolving digital landscape.Throughout the course, you will:* Apply psychological principles to digital marketing and consumer behaviour* Explore behaviour from biological, cognitive, developmental, and social perspectives* Gain experience with industry tools such as Google Analytics, Mailchimp, Power BI, and advanced Excel* Develop research, analytical, communication, and decision-making skills* Build confidence in using data to inform marketing and strategic decisions##### **Did you know?**This degree prepares you for careers in digital marketing, consumer insight, and psychology-related fields. You will graduate with the knowledge, practical skills, and confidence to pursue professional training, further study, or roles shaping the future of digital engagement.You will learn in a supportive and inclusive environment, with access to advanced psychology facilities including EEG, eye-tracking, and brain stimulation technologies, alongside tools used by marketing professionals to analyse data and optimise performance.This hands-on experience will prepare you to work confidently at the intersection of psychology and digital innovation.You will be taught by expert researchers, and benefit from accreditation by the British Psychological Society, supporting your progression into professional psychology or further study.

School of Psychology