MSc Digital Marketing

University of Reading

The digital marketing landscape is ever evolving, consumers are better informed and have more influence on buying behaviour online. In this Masters in Digital Marketing you’ll explore how consumers engage with brands online, and you'll develop expertise in key digital marketing specialisms such as SEO, social media, content creation and campaign planning.The module Digital Marketing Analytics examines the role of statistics in the context of web and social media platforms. You will be able to put your knowledge in practice by formulating your own marketing and business plans.