Graphic Branding and Identity - BA (Hons)

University of the Arts London

BA (Hons) Graphic Branding and Identity will develop your design communication skills and strategic thinking. You’ll engage with industry to discover how brand strategy leads to design excellence and positive change. This course explores how brands operate and influence the world-and how we, as designers, can shape them. You’ll learn to create compelling brand identities that resonate with people and drive action, whether that’s buying a product, supporting a cause, or engaging with culture. We believe creative work can change the world for the better. You’ll graduate ready to champion branding as a force for good-embedding climate, racial, and social justice in everything you do. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). **What can you expect?**- Inspiring briefs: We set briefs to help you gain experience designing graphic brands for a variety of sectors.- Dynamic learning: Projects are kept up to date with major changes in approach and emerging technology that impacts the creative industry profession.- Engagement with industry: You'll have the chance to attend guest lectures and workshops with design professionals working in branding and the creative industries.- Clear learning journey: You'll gradually build your expertise from unit to unit, year to year, so you have a clear understanding how to use each unit to improve your work in the next unit. You'll learn through a combination of theory and practice based activities.- Supportive environment: We'll help you to understand how to evidence learning in each unit.**About London College of Communication** London College of Communication (LCC) is home to future-facing creatives who explore and rethink what communication is and why it matters. Working across Design, Media and Screen, our diverse, dynamic community creates and collaborates while making a difference in wider society. Taught by experienced practitioners, our students go on to shape the creative industries by forging their own paths in experimental and thoughtful ways. Courses at London College of Communication reflect the breadth of expertise you’d find within the most diverse creative agency. With access to a range of facilities and technical spaces, we learn, research, make and innovate.

London College of Communication, University of the Arts London