Fashion Business - BA (Hons)

Istituto Marangoni London

These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field. Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business covering strategy, budgeting, finance, prodcut development, fashion marketing, communication, branding, retail operations management and global distribution channels.

Fashion