Entrepreneurship and Marketing - BA (Hons)

University of Derby

BA Hons Entrepreneurship and Marketing Study an entrepreneurship curriculum that is leading edge vocationally relevant challenging and reflects the complex nature of contemporary business while gaining a solid grounding in different forms of marketing to kickstart an exciting careerWhy choose this course Youll cover key concepts such as theoretical business enterprise concepts digital marketing advertising public relations and social media as well as benefiting from input from industry on live projects and briefs to apply the skills you learn to solve real business issues How you will learn On your Entrepreneurship modules youll learn through methods such as formal lectures which will at times include expert speakers seminars these can be tutorled or studentled and can include discussions critical analysis of reading presentations group work debates and general problem solving interaction with real businesses case study analysis computer lab work practical analysis and formative assessment tutorials onetoone sessions with a tutor to discuss the development of assignments work experience projects selfdirected study On your Marketing modules youll learn through methods such as lectures and seminars led by our own tutors as well as occasionally by guest speakers from the marketing world individual and groupbased practical assignments such as creating advertising slogans blogs infographics social media profiles videos and TV commercials working with organisations to solve realworld challenges visits to companies and museums placements and internships research projectsOpportunities and experiencesYou can choose to put your skills into practice before you graduate with an optional placement year between year two and three of your degree We can help you to find a placement and provide support throughout your year away If thats not for you you can choose to complete internships during the summer breaks instead so youll graduate with experience on your CV Industry links are embedded on your course to get you working on real business issues before you graduate You will have the opportunity to work with organisations and employers engaging in projects such as public relations and marketing campaigns and coming up with enterprising solutions for business issues Careers and employabilityMarketing and Entrepreneurship graduates will be well placed for a range of graduate roles in areas such as digital marketing marketing agencies management business systems consultancy sales and many more