Digital Media - BA (Hons)

Lancaster University

Developments in digital technology range from overly friendly chatbots to inconspicuous algorithms. But what role do digital media technologies, in their many forms, play in our everyday lives, our local communities and cultures, and the global societies we live in? The skills you’ll develop on this programme will prepare you for a dynamic career in one of the many areas where digital innovation is fundamental.**Why study Digital Media at Lancaster?*** Taught by world-leading experts in digital media, you will learn from academics who shape conversations in areas such as media power, ethics and AI* Take advantage of our fully equipped digital media studio and specialist equipment to support your studies* Dive into a field that is constantly evolving, preparing you for a fast-paced industry where no two days are the same* Discover the relationships between digital developments and social concerns, and how technologies are affecting societies around the world* Build strong contacts through networking opportunities, guest lectures and workshops with industry professionals, and field trips**How is Digital Media taught at Lancaster?**This course explores the question of how digital technologies, in their many forms, function in our everyday lives and the global societies we live in. You will develop awareness of how the design and deployment of digital technologies orders, shapes and disrupts society, often having more complex consequences than imagined or acknowledged.You will discover how digital media is constantly evolving, exploring the past, present and future of media and its role in society. You will analyse key themes in digital societies, such as artificial intelligence and creativity, social media, digital tracking, algorithmic power, surveillance and quantification, and how these themes are presenting both opportunities and challenges within our everyday lives and the creative industries.**What specialist areas does the course cover?**Our research is world-leading. You will be taught by our team whose expertise covers a wide range of fascinating topics, from artificial intelligence and algorithmic cultures to fandom, sustainability, media activism, gender and sexualities, and more. Our international experts intervene in key debates about our ''mediated world'', including consulting on media ethics and policy.Your final project allows you to pursue you own intellectual interests and creative passions through a piece of original research. You might choose to write about the research you have carried out or produce a media piece like a website, a podcast, a music video, journalistic interviews, or a social media campaign. You can let your imagination run wild!You will have access to the latest digital media equipment to help you complete your assessments, and you’ll be able to showcase your work at our Final Degree Show.**How will Lancaster support my future career?**You can build your creative portfolio by getting involved with our student media societies. Lancaster University has a television station, a newspaper, a radio station and a cinema where you can take on all sorts of roles, from social media management and digital content creation all the way to presenting live – if you dare!We organise bespoke careers’ sessions on employment opportunities in the media and creative sectors, with the opportunity to join expert led workshops, creative sessions with media activists, and visits to heritage organisations. In the past we have run workshops with journalists from organisations such as the BBC masterclasses in areas like podcasting and career talks with professionals based at think tanks and NGOs.

School of Arts