Overview
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.
The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
The work placement option, available if you start the course in September, prepares you for your future career.
In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.
After graduating you will be ready for a range of careers including:
- Digital Marketing Analyst
- Social Media Manager
- Communities and Social Media Specialist.
Career prospects
Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:
- digital marketing analyst
- social media manager
- communities and social media specialist.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
- Johnson & Johnson
- Hitachi
- DK
- Avis
- PWC.
Examples of our graduates’ positions in digital marketing include:
- marketing managers
- social media community managers
- marketing planners
- brand managers
- corporate communication managers.
In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Accreditation(s)
Chartered Institute of Marketing, Institute of Direct and Digital Marketing.