Digital Marketing - CertHE

Lincoln Bishop University

The CertHE Digital Marketing provides a practical introduction to the technologies, channels and creative practices shaping modern marketing.You will develop foundations in digital communication, content creation, customer engagement, campaign planning and data-led marketing. The course also introduces the role of AI, automation and analytics in helping organisations understand audiences and improve marketing performance.Digital marketing changes rapidly, so the course focuses not only on individual platforms but also on the underlying principles that enable marketers to adapt to new technologies and customer behaviours.You will have opportunities to apply your learning to realistic marketing challenges and build confidence in presenting ideas, analysing information and developing digital content.The CertHE provides a foundation for progression to the BSc (Hons) Digital Marketing or entry-level marketing and communications roles.

Business School