Digital Marketing - BA (Hons)

University Centre South Essex

\*This course is subject to validation.Learn how to plan, create, and deliver successful digital marketing campaigns. This programme equips students with the knowledge and practical skills to build effective strategies, master key marketing tactics, and develop expertise in content creation and analytics.Gain a deep understanding of how digital marketing operates in real-world contexts. Through a combination of strategic thinking and practical workshops, students will build an understanding of how content, platforms and data work together. Test ideas, experiment with creative approaches, and develop a voice as a digital marketer.Students will explore a wide range of core digital marketing topics, including:setting measurable objectives customer profiling and audience segmentation user experience (UX) design principles branding and brand identity strategic planning and campaign development.Graduate ready to work across a range of roles in marketing, communications, and digital media.

Faculty of Higher Education