Digital Marketing and Analytics

Coventry University

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.Course overviewDevelop the ‘career-ready’ and practical skills which are in demand from employers around the world.Examine successful marketing strategies and good management practice using an evidence-based approach.Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.Understand how the global business environment works and how to manage business data, information and people.3 years full-time