Contemporary Fashion Design and Digital Marketing - BA (Hons)

Liverpool Hope University

**CONTEMPORARY FASHION DESIGN**The fashion industry is worth c£62BN to the UK economy and consistently employs some 400,000 people. However, there are powerful changes afoot in the industry around the world that seek to address the environmental damage exploitative business models and employment conditions that are so often attached to it - especially so in fast fashion. There is also a growing awareness across the industry of the need for the design of clothing and accessories that are inclusive a need to embrace fashion design for disability with ‘adaptive fashion.’ Liverpool Hope BA Contemporary Fashion Design will be the first undergraduate option to study these concerns and become the first dedicated undergraduate fashion with a conscience programme available in the UK HEI sector.Contemporary Fashion Design will be centered around the body materials and an understanding and knowledge of sustainable and ethical living. The diversity of our workshops - which range from traditional technologies through to our digital Fab Lab - will ensure a diversity of production and design around the fundamentals of tactility and materiality. Ethical production - the exploration of materials and low waste production methodologies - will be core to the programme providing students with an understanding of sustainability and ethical living - in short, fashion design for a healthier future.The programme will provide an environment that enables rich interdisciplinary approaches at undergraduate level which will include working on live briefs and competitions and engaging in established links.**DIGITAL MARKETING**Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Combined Programmes