BSc Business and Management (Data Analytics and Digital Business)

Henley Business School

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.

This flexible course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.

Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School

We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

We are ranked 1st in the UK for Business studies in the Daily Mail University Guide, 2026.

We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2026.

You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.