Bachelor of Commerce in Marketing

University of Canterbury

A Bachelor of Commerce (BCom) from UC gives you the knowledge and skills to succeed in a global business environment, from financial markets to the latest management practices and the rapidly expanding world of e-commerce. During your commerce degree, UC and its business partners provide many opportunities for you to gain practical business experience and make important contacts. Study Involve: Competitions and inter-university business challenges develop your entrepreneurial, project management, and teamwork skills. You have the option to study a minor from subjects across Commerce, Arts, Digital Screen, Health Sciences, Product Design, Science, Sport, and Youth and Community Leadership. Te Kura Umanga UC Business School and its programmes are accredited by AACSB, EQUIS, and AMBA, giving you an internationally competitive and industry-relevant qualification. UC’s Trading Room gives you a real-world trading environment with a live market and stock data feed, and simulation tools for trading. Marketing goes beyond advertising and sales pitches - it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits. UC’s Marketing degree is focused on building your practical skills and includes real-world marketing opportunities. Study Involve: Learn a wide range of skills, such as advertising products, digital marketing, understanding consumer behaviour, and customer experience. Opportunities to get involved in annual UC-wide competitions such as inter-university business challenges, entre for young entrepreneurs, and Te Pokapu Rakahinonga, UC Centre for Entrepreneurship that connects you with local businesses. Add Marketing study to many of UC’s degrees to learn about customer trends and experiences specific to your business interests.

UC Business School