Bachelor of Arts - Communication (Major)

The University of Auckland

The BA gives you the freedom to follow your interests and study the subjects you love. You can choose from a wide range of study possibilities that cater for many different interests or career goals. Your BA study can develop the knowledge and skills you need to future-proof your career. Capabilities such as communication and creative thinking will keep your options open for different opportunities in the fast-changing world of work. You can further extend your skill set for future careers through one or two of our optional, theme-based modules. Your double major will give your degree a strong focus and deepen your knowledge and skills. You have the flexibility to explore different subjects before you choose your two majors. You can also study two different fields by combining a BA with another degree as part of a conjoint programme.Communication is an interdisciplinary field that examines verbal, nonverbal and mediated communication, media texts, audiences and the role of new technologies. Your study in Communication will give you in-depth insights into how media and communication operate in society today. You will be able to develop specialist skills and knowledge by studying various forms of writing, journalism, digital and visual communications and social media. You can gain insights into audiences, technology and culture, advertising, marketing, and communications in business and the workplace. There are also opportunities to explore the relationship of the media with politics, gender and Māori.