Bachelor of Commerce (Marketing)

Curtin University, Malaysia

Marketing combines behavioural science and creativity to develop strategies that engage potential clients and achieve business goals. Companies use marketing to differentiate their products and services, while consumers rely on it to make informed decisions. As a marketing professional, you’ll learn how to connect with audiences through creative approaches and targeted media channels. The marketing major offers a broad view of the field, covering international and digital marketing, pricing, promotion, and distribution strategies. You’ll analyse competitor and customer behaviour to understand how marketing can predict demand for products, services, and ideas. Our commitment to keeping the program up-to-date also means you will get exposure to relevant and in-demand skills such as managing Social Media Platforms and digital marketing components.