Master of Science in Digital Marketing and Analytics

Technological University of the Shannon: Midlands Midwest

This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Faculty of Sciences, Health and Technology