Master of Marketing and Master of Innovation and Entrepreneurship

University of Wollongong

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.This 2 year packaged degree allows you to complete 2 master programs in just 2 years, instead of what would normally take 3 years to complete separately. Initially, you will complete your first master’s program for the duration of 1.5 years. You will then receive 6 subjects (36 credit points) credit into your second master’s program, allowing you to complete your second master’s in 2 additional trimesters. If you hold a bachelor’s degree in a Business or Commerce related area, you may be granted credit into your master’s program to further shorten the duration and complete 2 master’s in under 2 years.###COVID Alert Message from University – This course is offered online and will continue on campus later.

Faculty of Business and Law

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