Bachelor of Psychological Science - Marketing

University of New South Wales (UNSW Sydney)

The Bachelor of Psychological Science is an accredited three-year degree that explores the brain and mental health. Train in a subject ranked #2 in Australia and =#32 globally (QS World University Rankings by Subject, 2025) to gain practical experience as you apply psychological principles to personal, social and global issues. Complement your degree with a major to expand your career prospects. Uncover why we think and act the way we do with a Bachelor of Psychological Science from UNSW. Gain skills in one of the most relevant fields of study for clinicians and corporate professionals today and learn from leading educators at a university ranked #2 in Australia for psychology (QS World University Rankings by Subject, 2025).

Explore the science of human behaviour and mental processes and learn how the brain works, including cognitive and decision-making processes, and mental health. Understand biological, abnormal, cognitive, forensic, developmental and social psychology, and develop your communication skills and apply psychological principles to personal, social and global issues.

Pursue your passion for psychology alongside a major in marketing, human resource management, criminology, linguistics, philosophy, vision science or neuroscience by combining your psychology degree with a complementary major and expand your career prospects.

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.