Bachelor of International Studies/Bachelor of Business - Marketing

Western Sydney University

Marketing plays a critical role in every organisation as a core function that enables organizations to strategically understand consumer needs in the new age of digitization, where technology has become a key channel of engagement between consumers and organisations. This major is designed to equip students with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. Students will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.

School of Business

089212G