Bachelor of Business

The Institute of Creative Arts and Technology

This course offers a comprehensive study in marketing, enterprise, innovation, finance and management. The course blends a traditional Business degree with an industry-focused approach to best set you up for success upon graduating.

Whether you want to run your own company, build a brand for a start-up, manage a sports team or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

We actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

LEARNING OUTCOMES

A comprehensive knowledge of a field of study and professional skills that are relevant to local and global contexts.

The ability to locate, analyse and evaluate information and concepts and to generate solutions to problems by thinking critically and creatively.

An awareness of and respect for the social, environmental, cultural, and economic interdependence of local and global communities

Demonstrated capacity to undertake research and to apply new or re-considered knowledge to enable and promote sustainability and innovation in Business

Demonstrated capacity to employ a range of skills that facilitate effective collaboration and recognise the complexities and opportunities of working in diverse teams

Demonstrated capacity to communicate ideas clearly, logically, and persuasively in a range of oral and written formats, using technology appropriately.

Demonstrated self-awareness, self-regulation, and resilience when working in complex and diverse environments and demonstrated capacity to reflect upon own learning.

CAREER PATHWAYS

Business qualifications open doors to a diverse array of career paths, presenting numerous professional opportunities. The expanding scope of business roles is a promising outcome of technological advancements, where expertise in business is increasingly valued across various industrial sectors.

This business qualification offers versatility in prospective job opportunities, encompassing areas such as management, marketing, public relations, and communications.

Graduates with a Bachelor of Business can anticipate finding employment in roles including:

Brand Manager

Business Development Manager

Digital & Social Media Manager

eCommerce Manager

Human Resources Manager

Marketing Manager

Operations Manager

Retail Manager

Sales Manager

Sports Media Manager

• Entrepreneurship
• Event Management
• Marketing
Public Relations
Sports Business
Travel and Tourism