Bachelor of Aviation Management / Bachelor of Business in Marketing

Swinburne University of Technology

Marketing is so much more than selling products and services to customers it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales. In this major, youll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.The Bachelor of Aviation Management/Bachelor of Business gives you insight into how airlines and airports operate to prepare you for management roles in the aviation industry in Australia or overseas.This degree has been developed with input from industry professionals and focuses on trends shaping the aviation industry today.Youll gain a strong professional understanding of the aviation industry and its associated environment, and skills in organisational, regulatory, safety, technical and business management.Youll learn how aircraft are designed, operated and maintained why aircraft follow certain routes, and how airlines and airports collaborate with supply chain partners to get passengers to their destination safely and profitably.Youll also acquire innovative and socially responsible business skills and practices so that they can lead, develop and innovate – skills and knowledge that can be applied to the aviation industry, anywhere in the world.

093356B