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The Marketing program challenges students to identify key markets for products and services by actively analyzing and engaging in the wants and needs of their consumers. SVSU's first-rate faculty members push students to better understand the nature of global competition and strive to envision viable competitive strategies. With access to behavior and big data labs as well as SAP technology, Marketing students overcome rookie professional stereotypes as they develop, manage and defend self-made marketing and advertising campaigns from start to finish. Through these real-world assignments, where client sponsored projects are almost a part of every class, marketing students don't just contend with rival interest groups—they rise above them. As graduates, these cardinals are able to choose and effectively apply methods for planning and implementing marketing strategies, all while fulfilling their legal and ethical responsibilities as marketers.

SVSU's Marketing program offers a strong foundation in business and emphasizes data analytics and emerging technologies. In later semesters, students have the opportunity to pursue courses in consumer behavior and analytics, market research, advertising strategy, international marketing, services marketing, sales management, social media marketing, physical distribution management and marketing strategy. Life as a Marketing major includes superb in-class instruction, internships and access to quality facilities which all accumulate into the development of analytical, communication, decision making, interpersonal, collaboration and organizational skills.

Career Opportunities

Director of Creative Services
Enterprise Systems Generalist
Director of Corporate and Ticket Partnerships
Events & Special Projects Coordinator
Director of Marketing & Business Development

Khoa bạn sẽ vào học

The Scott L. Carmona College of Business

Các hình thức học tập

Toàn thời gian (4 năm)

Học phí
US$24,639.00 (567,325,295 đ) một năm
Hạn nộp đơn

15 March 2021, 1 July 2021, 1 November 2021

Ngày bắt đầu

10 Tháng Năm 2021, 30 Tháng Tám 2021, 10 Tháng Một 2022

Địa điểm

The Scott L. Carmona College of Business

7400 Bay Road,



48710, United States

Yêu cầu đầu vào

Dành cho sinh viên đến từ Việt Nam

Applicants must currently be a junior or senior in high school (with or without college credits), or have graduated high school and have taken no college courses. We strongly recommend high school students take a rigorous college preparatory curriculum prior to enrolling at SVSU. The primary core includes: 4 years of English; 3 years of mathematics (through second year algebra); 3 years of natural sciences (at least two years of biology, chemistry, or physics); 3 years of social sciences; 2 years of the same foreign language. Minimum Language Requirements: Minimum GPA: 2.0; TOEFL- IBT: 61; IELTS: 5.5; PTE: 45.

Dành cho sinh viên quốc tế

Students must have a high school equivalent. Minimum GPA: 2.0. English Language Scores: TOEFL (iBT) - 61, IELTS - 5.5, PTE - 45, ELS Certificate - 110, Education First - B2. Application Deadlines: Fall (August) Semester: July 1; Winter (January) Semester: November 1; Spring (May) Semester: March 15.

Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn